Kris Hadlock

Time and again I've seen applications fail because of an unusable interface design. This not only includes the look-and-feel of the application, but the actual interaction processes that it contains. I know many people who immediately leave a Web site if it does not look appealing or function simply from the start. It doesn't matter whether the application could have helped them accomplish a goal, it simply doesn't stand a chance without usable design and functionality. Simply put, if an application doesn't look usable it's not usable. There are far too many options on the Web today, leaving no time for discovery. People want information immediately and they will get it elsewhere if an application doesn't provide it. This is one of many reasons why the primary focus during application development should be on the design of the application and the code should be use... (more)